Infiniti HR Case Study

Amanda Friel on August 24, 2026

August 24, 2026

Infiniti HR Case Study

The story of Infiniti HR begins with a simple belief: people deserve better. When Scott Smrkovski, Chief Executive Officer and Co-Founder of Infiniti HR, and Mark Schwaiger, Managing Partner, Chief Experience Officer, and Co-Founder, launched the company in 2008, they set out to build the kind of organization they wished had existed when they were starting their careers.

After spending years helping build another company in the industry, they saw an opportunity to create something different, one that put both employees and clients first. “We didn’t like how they were treating their people. We didn’t like how they were treating their customers,” Scott recalls. “We decided we could do it better.” That commitment to people remains at the center of Infiniti HR today.

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An extension of the team

Infiniti HR partnered with Daybright Broker Solutions to strengthen its benefits offering and enhance support for both clients and employees.

“When we did partner with Daybright, it was more than I actually expected,” says Dawn. “The biggest thing is probably the communication. It’s nonstop.” – Dawn Cloin, VP of Benefits

Today, the teams meet weekly to discuss client needs, market trends, open enrollment planning, product strategy and future opportunities. Rather than only addressing issues as they arise, Daybright helps Infiniti HR stay proactive.

“We don’t just focus on issues,” Dawn explains. “We talk about what’s coming up in the future.”

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